The B2B SaaS sales forecasting process can feel like an exercise of gazing into a foggy crystal ball: Sales teams make their best guesstimates on how many sales they’ll bring in in an upcoming period and hope their predictions land somewhere near the eventual figures.
For many businesses, however, their forecasts, unfortunately, end up being a flop. According to a 2021 State of Sales Forecasting study by revenue intelligence platform InsightSquared, 68% of B2B enterprise organizations surveyed missed their forecast by 11% or more.
source https://blog.fusebill.com/better-saas-sales-forecasting-with-billing-automation
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