There’s something pleasantly wholesome about the idea of a referral program. Your sales team doesn’t have to go out and scrounge for new leads. Your marketing department doesn’t have to think about new ways to convince the world that your software is right for them. Instead, referral marketing gets your customer base working for you.
With referral marketing, the customer acquisition process is simple: someone likes your product so much they can’t help but tell a colleague.
Of course, while it may happen organically sometimes, you’ll have to put a bit of work in before you can make referral marketing a successful part of your acquisition strategy.
source https://blog.fusebill.com/how-to-get-more-b2b-saas-customer-referrals
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