SaaS businesses spend an average of $1500 to $6000 on acquiring a single mid-market customer. That’s not an insignificant amount of money, and it doesn’t account for the amount of time spent, either. Simply put, a lot of resources go into customer acquisition.
But sometimes, customers leave without so much as a whisper. Their exit comes at the cost of revenue, sure, but they take something else with them as they go: your business's potential to learn and improve. Businesses that don’t understand their customers are doomed to lose them for the same reasons over and over again.
source https://blog.fusebill.com/understand-b2b-saas-customer-improve-cx-reduce-churn-rate
No comments:
Post a Comment